Product Marketing Manager: Airbnb

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Listed in Communications, Ecotourism, Marketing

Company Description:
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique travel experiences around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb allows people to Belong Anywhere through unique travel experiences at any price point, in more than 34,000 cities and over 190 countries. We promote a culture of curiosity, humanity, and creativity through our product, brand, and, most importantly, our people.
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As a Product Marketing Manager you are a fully dedicated business leader helping drive Airbnb by shaping product vision and sharing product magic. You own the complete product marketing experience from idea to enterprise, collaborating with cross-functional teams and external partners around the world to design, develop, launch and grow our products, services and user base. You are creative, analytical and detail oriented with strong communication, relationship building and project management skills. You’re an accomplished tech marketer with extensive campaign, creative production and business development experience.

SuperBrand is Airbnb’s global marketing organization. We are the storytellers, community champions and relentless creators. SuperBrand is responsible for sharing the Airbnb love around the world by creating magical, memorable, shareable experiences that touch and inspire our users. We’re accountable for the social, partnership, and distribution networks that spread the good word about Airbnb both offline and online. We bring the spirit of joy, authenticity, and sharing of our product to our users, and we bring our users’ passion, insights, and dreams to our product.

You’ll be asked to

  • Manage and lead integrated full-funnel marketing activities
  • Act as the primary Superbrand point of contact for all product and related teams
  • Drive product launches, announcements, campaigns programs and initiatives
  • Own product naming, messaging, positioning and marketing creative
  • Influence product strategy, testing, research and content
  • Support product briefing, exploration, design, partnerships and events
  • Surface product opportunities and challenges

You’ll work with

  • Marketing
  • Product Management
  • Engineering
  • Public Relations
  • Art Department
  • Experience and Production Design
  • Research and Insights
  • Business Development

You have

  • At least 5 years of Product Marketing experience
  • Product Marketing experience at world class technology brands and startups
  • Been exposed to product strategy, design and development principles and processes
  • Led global campaigns, communications and go-to-market initiatives
  • Managed creative agencies and led creative production
  • Driven business development deals and managed strategic partnerships and accounts
  • Conducted, synthesized and applied user insights, research and testing to marketing strategy
  • Worked extensively with legal, finance, operations, customer service and quality assurance
  • Recruited, managed and developed teams
  • Passion for Airbnb. Avid guest and current/potential host

You are

  • An accomplished writer, verbal communicator and presenter
  • An excellent program and project manager
  • Very familiar with copywriting, art direction and visual design principles
  • Proficient with creative production software (including but not limited to Adobe Photoshop, Adobe Illustrator, Sketch and Final Cut Pro)

Apply here: Airbnb

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